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Earlier this year INVOLVE [a national advisory group funded by the NIHR to support public active involvement in the NHS] launched their guidance on co-producing research. INVOLVE continue to keep this issue on the research agenda. Gary Hickey from INVOLVE has written a guest editorial for the journal Health Expectations in which he highlights the guidance, asserts that co-production has the potential to evolve and improve public involvement in research and outlines some of the challenges it poses to the way the research is undertaken.